Green is the new black. Most businesses are exploiting this through the use of "green washing". Instead of flaunting it like Paris in a porno, we aim to educate our customers so they can make an informed decision. We thoroughly believe that education is the key to improving our world, and as such aim to be transparent; showing customers why we do things a certain way, and teaching that there is indeed a different and perhaps better way.
What is Green, and what does it mean to BOgear?
Green to us here at BOgear is more than introducing a product which uses some recycled material. Instead, to us green means analysing a product from initial design through to final consumer "throw-away" point, and ensuring it does little harm as possible to the environment. But an individual green product alone is not enough; instead it requires this same belief to flow through an entire range of products, processes such as how the product is delivered and packaged, as well as systems such as how the product is made. In a nutshell it requires a strong business being green to the core, rather than focussing on product alone.
Unfortunately though, even being green is not enough. Business and consuming products is inherently not green; to butcher Newtons law, in every action such as creating a product, there is an equal and opposite reaction such as creating waste. And no, we are not trying to bash you over the head to make you feel guilty, but rather point out that no matter how green we try to be, even BOgear will be bad for the environment. Which is why we do not stop at our business alone, and instead try to help out other causes which can do good for the environment. We do this through donating a minimum of one percent of our turn over to environmental organisations through One Percent For The Planet. You can find out more about One Percent For The Planet at their website.
Green dontations to date
Since December 2010 we have donated $2925.00 to environmental organisations such as Australian Conservation Foundation and One Percent For The Planet.
You can find out more about ACF here.
I want to know more!
Well then head to our case studies page, and check out our green studies!